![]() ![]() Keep your choice of holidays broadīecause there are several holidays throughout December, it’s smart to avoid putting all of your focus on one of them. When it comes to writing high-performing holiday copy, here are a few tips to get you started: 1. How to Write High-Performing Holiday & Seasonal Copy: 10 Timely Tips While the holiday marketing isn’t over-the-top, there’s no denying that this is a downright festive experience: While the products are exciting enough, Backcountry got it right by compiling some of its most festive offerings into one convenient platform for its users. It calls this its “Holiday Gift Guide,” and it features curated gear for both men and women.Īs a user, you click the guide and wind up on a page featuring dozens of drool-worthy gifts for men or women. Every year, the site puts together one massive product description. ī is a “Gearhead’s paradise” that offers outdoor clothing and accessories for people who ski, run, hike, climb, and camp. While you may not want to get this gross with your holiday content, this commercial just goes to show that ‘tis the time of year for creative copy to take hold. For an example of some of their more recent holiday-focused content, check out last year’s “Even Santa Poops” commercial, which has earned more than 15 million views on YouTube. PooPourri is famous for its decidedly raunchy but very (um…) honest product descriptions. ![]() Sweet, reliable, and decidedly festive, these product descriptions add a festive feel to shopping for clothing, which may otherwise be a mundane process. While the sweater itself is cute enough, it’s the product description that drives the point home and makes holiday-focused buyers want to click “add to cart.”įor another great example, check out the “ Barkin’ Around the Christmas Tree Knit Top:” The clothing company is the queen of wildly creative copy, and the names of their clothing alone is enough to make you want to buy.įor an example of a holiday-themed product description that went particularly right, check out the “ Oh Christmas Treat Sweater:” ModCloth is one company I always reference when we start talking about great product descriptions, and rightfully so. Holiday Content on the “Nice” List: 3 Examples of Companies that win at Seasonal Contentįor three examples of businesses that are great models to follow in seasonal content that wins every holiday, check out these three businesses: 1. What a perfect time to be a marketer! By rewriting your blogs, descriptions, and social updates to provide a bit more of the holiday spirit, you can create content with a seasonal appeal that will leave your readers wanting more. What’s more: there are dozens of places to do this! From product descriptions to blogs, bios, and social media updates, creating festive copy is a fantastic way to make your company more approachable and keep your readers happier than a group of hard-working elves on their day off.īring Compelling Copy Home for the Holidays: How to Create Your Best Seasonal ContentĪs Christmas draws near, people dive headfirst into purchasing mode, and they’re looking for things to buy, companies to engage with, and new brands to discover. The holidays are the best time to alter your content in the name of engagement and celebration, and many site owners find that adding a bit of holiday flair and seasonal content to their web pages is an efficient way to draw attention and promote more conversions and sales during the holiday season. Christmas is almost upon us, and you can bet that your audience is feeling festive and frisky. ![]()
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